Frasers Hospitality Pte Ltd Set to Further Grow Capri by Fraser Brand [Press Release]

Frasers Hospitality Pte Ltd Set to Further Grow
Capri by Fraser Brand
Successful Singapore Launch Spurs Strong Growth Plan

Frasers Hospitality

Singapore, 25 January 2013 – Frasers Hospitality Pte Ltd (Frasers), a premier leader in serviced residences, marked the Grand Opening of its first hotel residence Capri by Fraser, Changi City/Singapore yesterday with the unveiling of plans to take the Capri by Fraser brand into the global marketplace, following its successful brand launch in May 2012. This includes the opening of two more Capri by Fraser properties this year, the 126-apartment Capri by Fraser, Ho Chi Minh City in March 2013 and the 240-apartment Capri by Fraser, Kuala Lumpur in November 2013. The Group is also in the process of finalising plans for more Capri by Fraser properties in Asia Pacific and Europe.

Created by Frasers to meet the evolving needs of e-generation business travellers, the new urban-inspired hotel residence brand concept Capri by Fraser, is attracting strong market interest with its first property in Singapore enjoying a steady average occupancy of more than 80 per cent since it soft opened in September 2012.

Bolstered by its strategic location in one of Singapore’s robust business districts, within close proximity to the Singapore EXPO Convention and Exhibition Centre, Capri by Fraser, Changi City/Singapore has been attracting strong corporate and MICE clientele from surrounding companies ranging from financial, logistics, information technology, telecommunication, FMCG to airline industries. Stays have averaged between three to five nights, with long stay bookings of over several weeks. Capri by Fraser Changi City/Singapore also scored an early coup of becoming the official hotel of the inaugural Korean Ladies Professional Golf Association (KLPGA) tournament in Singapore, within only two months of its soft opening.

Speaking at the Grand Opening of Capri by Fraser, Changi City/Singapore, Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality Pte Ltd, said: “The positive international response that Capri by Fraser has generated within a relatively short span of time is a strong indication that there is a demand for a hotel residence brand that is well positioned to meet the 24×7 work-life balance needs of the rapidly growing e-generation market sector. We are very excited with this response and it is very much our plan to explore the growth potential of this brand internationally throughout Asia and beyond.”

 The Capri by Fraser hotel residence concept cuts through the conformity of typical hotels by offering residents an extensive range of facilities and customisable services together with the comfort and convenience of a full serviced residence. E-efficiencies such as iPad-activated checkins, e-Concierge and e-Print facilities are available to complement the always-on lifestyles of business travellers. Seamless complimentary high-speed Wi Fi Internet connectivity is provided to help residents stay constantly connected throughout the property – in the rooms and all public spaces.

In line with its high-tech vibe, meeting and conference facilities are equipped with the latest audio-visual capabilities including interactive touch-screen panels and integrated whiteboard-projector features. A choice of food and beverage and leisure options, complemented by fully equipped kitchenettes and Spin & Play integrated launderettes, provide residents with the flexibility to choose how they want to work, stay and play.

Capri by Fraser, Changi City/Singapore is part of the Changi City integrated development consisting of the retail mall, Changi City Point and business tower, ONE@Changi City jointly developed by Frasers Centrepoint and Ascendas. Frasers Hospitality Pte Ltd’s current portfolio, including those in the pipeline, stands at 76 properties in 41 key gateway cities and more than 12,300 apartments worldwide.

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Media Contact
Ms Jastina Balen
Frasers Hospitality Pte Ltd
T: 65 6415 0323
F: 65 6415 0519
E: jastina.balen@frasershospitality.com

About Frasers Hospitality Pte Ltd 

Frasers Hospitality, the hospitality arm of Frasers Centrepoint Limited, a wholly-owned subsidiary of Fraser and Neave, Limited, is a global serviced residence owner and management company with Gold-Standard residences across Europe, North Asia, Southeast Asia, Middle East and Australia.

Frasers Hospitality commits to “meeting the unique needs of executive travellers through continuous innovation”, and providing its customers with the space, family and community away from home. Conceived with the lifestyle preferences of today’s discerning extended stay executive travellers in mind, Frasers Hospitality has three brand offerings – Fraser Suites, Fraser Place and Fraser Residence, a second brand, Modena which was established under the Frasers Hospitality umbrella in July 2009 and Capri by Fraser in May 2012. For more information on Frasers Hospitality Pte Ltd, please visit http://www.frasershospitality.com

About Frasers Centrepoint Limited
Frasers Centrepoint Limited (FCL), the wholly-owned property arm of Singapore-listed consumer group Fraser and Neave, Limited, is one of Singapore’s top property companies, with total assets of S$10.36 billion. From owning just a single shopping mall in 1983, Frasers Centrepoint has since grown to become an integrated real estate company with a portfolio of residential, commercial and serviced residences spanning 20 countries across
Asia, Australasia, Europe and the Middle-East. Its serviced residences management company, Frasers Hospitality, has award-winning gold-standard serviced residences in 31 gateway cities. Frasers Property, FCL’s international property arm, develops world-class projects in UK, Australia, New Zealand, China, Thailand and Vietnam. FCL also manages Frasers Centrepoint Trust (FCT, a Singapore-listed retail trust), and Frasers Commercial Trust (FCOT, a Singapore-listed office/business space trust). As a testament to its excellent service standards, best practices and support of the environment, the company is the proud recipient of numerous awards and accolades both locally and abroad.
Website : http://www.fraserscentrepoint.com

About Fraser and Neave, Limited
Established in 1883, Fraser and Neave, Limited (F&NL) is a leading Asia Pacific Consumer Group with expertise and prominent standing in the Food & Beverage, Property and Publishing & Printing industries. Leveraging its strengths in marketing and distribution; research and development; brands and financial management; as well as years of acquisition experience, F&NL provides key resources and sets strategic directions for its
subsidiary companies across all three industries. Listed on the Singapore stock exchange, F&NL ranks as one of the most established and successful companies in the region with an impressive array of renowned brands that enjoy strong market leadership. It has shareholders’ funds and total assets employed of over S$8 billion and S$14 billion, respectively. F&NL is present in over 20 countries spanning Asia Pacific, Europe and the USA, and employs over 10,000 people worldwide.

For more information on F&NL, please visit http://www.fraserandneave.com

Awards & Accolades

Certificate of Excellence 2013 by Trip Advisor
Fraser Residence Budapest
Travellers’ Choice Award 2013 by Trip Advisor
Fraser Place Kuala Lumpur
Fraser Residence Nankai Osaka
World’s Leading Serviced Apartment Brand by World Travel Award 2012
Frasers Hospitality Pte Ltd
Indonesia’s Leading Serviced Apartment and Suite by Indonesia Travel Tourism Awards 2012/2013
Fraser Residence Sudirman, Jakarta
Best Serviced Residence 2012 by Business Traveller China
Fraser Suites Nanjing
Corporate Housing Provider of the Year 2012 by Asian Expatriate Management and Mobility Awards
Frasers Hospitality Pte Ltd
Excellent Service Award, by SPRING Singapore
Fraser Suites River Valley, Singapore
Fraser Place Robertson Walk, Singapore
Capri by Fraser, Changi City / Singapore
Best Service Award by City Weekend
Fraser Suites Top Glory, Shanghai
Certificate of Quality Selection 2012 by Holidaycheck.com
Fraser Suites Harmonie, Paris La Defense
Winner of Best Serviced Apartment Company By Business Traveller Awards
Fraser Suites Dubai
Best Interior Decoration Award by City Weekend
Modena Putuo, Shanghai
Most Favourite Apartment Services by Golden Dragon Awards 2008-2012 By Vietnam Economic Times
Fraser Suites Hanoi
Top Ranked Seoul Hotel 2012 by Booking.com
Fraser Suites Insadong, Seoul
Excellent Performance in Hospitality by Guide Awards 2008-2012, The Guide Magazine
Fraser Suites Hanoi
The Best Serviced Residence Excellence Award 2012 by Expatriate Lifestyle Magazine
Fraser Place Kuala Lumpur
Serviced Apartment Property of the Year by HM Awards for Hotel & Accommodation Excellence 2012
Fraser Suites Sydney
Winner of Investors in People Award 2012 by Trip Advisor
Fraser Suites Glasgow
Ranked 10th in Top 20 Accommodations by Trip Advisor
Fraser Residence Nankai Osaka
Outstanding Accommodation Partner Award 2012 by Booking.com
Fraser Residence Nankai Osaka
Certificate of Excellence 2012 by Trip Advisor
Fraser Residence Budapest
Fraser Suites Seef, Bahrain
Fraser Suites Le Claridge Champs-Élysées, Paris
Fraser Suites Harmonie, Paris La Défense
Fraser Suites Sukhumvit
Fraser Suites Insadong, Seoul
Travellers’ Choice Award 2012 by Trip Advisor
Fraser Place Kuala Lumpur
Modena Putuo, Shanghai
Best Serviced Apartment Company/Group 2012 by Business Traveller Middle East
Frasers Hospitality Pte Ltd

& more…

For more information on our Awards and Accolades, please visit http://www.frasershospitality.com

 

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Frasers Hospitality Pte Ltd Launches Hotel Residence Brand That Tunes Into iPad Generation

Frasers Hospitality Pte Ltd Launches Hotel Residence Brand That Tunes Into iPad Generation

Global Roll-Out Starting with Kuala Lumpur, Singapore and Ho Chi Minh City

Singapore, 9 May 2012 – Drawing on its experience as a world leader in serviced residences, Frasers Hospitality Pte Ltd (Frasers) today unveiled its new brand, Capri by Fraser, the latest addition to its portfolio, which will include more than 73 properties in 39 cities worldwide within the next three years.

Designed to meet the lifestyle needs of the digital generation, Capri by Fraser cuts through the conformity of typical hotels by offering residents an extensive range of facilities and customisable services together with the comfort and convenience of a full serviced residence. This includes the option of cooking and doing laundry while being constantly connected through high-speed and free Wi-Fi throughout the hotel residence.

Urban inspired, high-tech and intuitive, Capri by Fraser empowers residents with a menu of intelligent services to choose the way they want to rest, relax and recharge. Its “always on” e-efficiency experience includes iPad activated check-ins, interactive e-concierge, AirPrint and Wi-Fi e-Print facilities for business, meeting rooms with interactive walls, and a Data Box to charge all digital devices. Should residents so wish, a selection of unique leisure experiences, ranging from Harley motorbike rides and sports car drives to salsa dancing and personal pilates sessions, are also available as part of Capri by Fraser’s customisable online menu.

The hotel residence’s spacious suites, complete with premium bathrooms, walk-in wardrobes, fully equipped kitchenettes and living areas, provide a relaxing abode for residents that allow more freedom of space than that of the average hotel room. They also come fitted with impressive home entertainment systems that include LED TVs, DVD players and iPod docking stations to add to the pleasure of “staying in”.

Public areas become expanded social living spaces that adapt to different moods and functions with a wide range of food and beverage options including a bar, an all-day café and deli where food is accessible 24×7. A laundrette offers different types of play from Wii and XBox Kinect to boardgames so that doing laundry becomes more of a social experience. The 24×7 flexibility also extends to that of working out in the Gym.

“Capri by Fraser bridges the gap between hotels and serviced residences to meet the short term accommodation needs of the 24×7 digital generation who work and play to a different beat from that of the business travellers of the past,” said Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality Pte Ltd.

“Market feedback has indicated that while regional travel stays are becoming shorter, usually between one to two weeks, they are also becoming more frequent, with professionals working longer, irregular hours across different time zones. So whether it is the home comforts of a personalised space where they can have the convenience of preparing their own meals even at 4am, or the independence of doing their own laundry whenever they want, Capri by Fraser is focused on enhancing the work-life balance of our guests with the flexibility and freedom to rest, relax and recharge according to their individual lifestyle needs.”

All Capri by Fraser properties will have hotel licences and there are plans to roll out the brand aggressively across Asia, which will start with the launch of its flagship property Capri by Fraser @ Changi City, Sinagpore in the third quarter of this year. This will be followed by the opening of two more properties Capri by Fraser @ Bangsar, in Kuala Lumpur Malaysia and Capri by Fraser @ District 7-HCMC, Vietnam.

Frasers Hospitality Pte Ltd’s current portfolio, including those in the pipeline, stands at 73 properties in 39 key gateway cities, and more than 12,200 apartments worldwide.

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Media Contact
Ms Jastina Balen
Director, Group Branding & Communications
Frasers Hospitality Pte Ltd
T: 65 6415 0323
F: 65 6415 0519
E: jastina.balen@frasershospitality.com